Founded in 1995 in Angeles City, United Tourist Promotions (UTP) started producing tourist brochures in areas with large concentrations of tourists and expatriates. The young firm received its baptism of fire when it was commissioned by the Department of Tourism (DOT) to produce a series of 60 promotional brochures titled “Best of the Islands” for the country’s hosting of the Miss Universe Pageant in 1994. This was followed in 1996 by a project from the Philippine Convention and Visitors’ Corporation (PCVC) to produce tourist and street maps of selected areas for the delegates of the Asia-Pacific Economic Conference (APEC) Summit held at the Subic Bay Freeport Zone
Boosted by the success of its initial ventures, UTP began developing its own map series under the brand name EZ Maps® in 1997 which covered the major cities in Metro Manila and top tourist spots which were then largely unmapped.
In 1999, UTP published its first book project — EZ Philippines Travel Atlas® the first of its kind in the market. Supported by the Department of Tourism (DOT), the trailblazing publication featured comprehensive and up-to-date information on the country’s 16 regions, with detailed regional, provincial and city street maps, and useful contact information.
To date, UTP has produced more than 60 titles comprising of 56 EZ Maps® titles, a travel atlas, two road atlases, two city street guides, all of which are regularly updated. All publications contain global positioning system (GPS)-enabled road data and printed in full-color, quality paper.
UTP’s efforts have not gone unnoticed. In 2007, its publisher and founder Ariel Jersey was named Most Inspiring Tourism Entrepreneur by the Philippine Center for Entrepreneurship (PCE) for pioneering the tourist map industry in the country. He was tagged as the Philippines’ “Map Guru” by PCE Sec. Joey Concepcion.
The firm also received the Best Web Site category and the First Runner-Up in the Free International Map Publication Category in 2008 by the Texas-based International Mapmakers Trade Association (IMTA) for its user-friendly web page.
UTP is committed to creating and distributing high-quality travel publications for a global market by offering a wide array of custom mapping and publishing services in print, digital and online formats.