Founded
in 1995 in Angeles City,
United Tourist
Promotions (UTP)
started producing tourist
brochures in areas with
large concentrations
of tourists and expatriates.
The young firm received
its baptism of fire
when it was commissioned
by the Department
of Tourism (DOT)
to produce a series
of 60 promotional brochures
titled “Best of
the Islands” for
the country’s
hosting of the Miss
Universe Pageant in
1994. This was followed
in 1996 by a project
from the Philippine
Convention and Visitors'
Corporation (PCVC)
to produce tourist and
street maps of selected
areas for the delegates
of the Asia-Pacific
Economic Conference
(APEC) Summit held
at the Subic Bay Freeport
Zone.
Boosted by the success
of its initial ventures,
UTP
began developing its
own map series under
the brand name EZ
Maps®
in 1997 which covered
the major cities in
Metro Manila and top
tourist spots which
were then largely unmapped.
In
1999, UTP
published its first
book project —
EZ Philippines Travel
Atlas®
the first of its kind
in the market. Supported
by the Department
of Tourism (DOT),
the trailblazing publication
featured comprehensive
and up-to-date information
on the country's 16
regions, with detailed
regional, provincial
and city street maps,
and useful contact information.
To date, UTP
has produced 50 titles
comprising of 40 EZ
Maps®
titles, a travel atlas,
two road atlases, two
city street guides,
all of which are regularly
updated. All publications
contain global positioning
system (GPS)-enabled
road data and printed
in full-color, quality
paper.
UTP’s
efforts have not gone
unnoticed. In 2007,
its publisher and founder
Ariel Jersey was named
Most Inspiring Tourism
Entrepreneur by the
Philippine Center for
Entrepreneurship for
pioneering the tourist
map industry in the
country.
The firm also received
the Best Web Site category
and the First Runner-Up
in the Free International
Map Publication Category
in 2008 by the Texas-based
International
Mapmakers Trade Association
(IMTA) for its user-friendly
web page.
UTP
is committed to creating
and distributing high-quality
travel publications
for a global market
by offering a wide array
of custom mapping and
publishing services
in print, digital and
online formats.
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